Let’s Get Social!

Social creators are today’s greatest influence on modern generations. So many people have, use, and access their social media accounts every day to find out what their favorite influencers are doing. What brands do these digital celebrities stand by? Who does each generation follow and how do the content creators they look up to correlate with their values? This infographic was created in collaboration of the ArtSkills Art Department and Consumer Insights Team to showcase what’s trending on social media and how retailers can utilize social media trends to spark the interest of their targeted demographics.